As a Graphic Designer at Patchology, a skincare brand rooted in joy and color, I help bring the brand to life across nearly every digital touchpoint, from product launches and seasonal campaigns to paid media, email, social, e-commerce, and retail. I own key digital channels including paid media, email, and PDP, carrying campaign creative across each while maintaining a cohesive brand experience.

I’ve worked on launches including SOS Clarifying Liquid Patch, Eye Want Candy, Serve Chilled Cool Crush, and Good Day, Patchology’s six-product skincare collection. For each launch, my work spans everything from concept development and campaign toolkits to email, paid and organic social, website assets, PDPs, retailer graphics, and digital advertising. I also adapt campaigns across more than 17 retail partners, ensuring the creative remains consistent while working within the needs of each platform.

Beyond day-to-day digital design, I’ve taken on a broader role in shaping campaigns from concept through execution. I regularly develop and expand visual directions, concept paid media creative, retouch and composite imagery, experiment with AI-generated environments, create motion and video content, and build toolkits that guide how campaigns come to life across channels. I’ve also designed retail signage, influencer mailers, and assets for partners including Sephora.