As a Digital Designer at Patchology, I help bring the brand to life across nearly every digital touchpoint, from product launches and seasonal campaigns to paid media, email, social, e-commerce, and retail. My role is highly collaborative and fast-paced, working across the creative and marketing teams to translate campaign concepts into cohesive visual systems that feel playful, elevated, and distinctly Patchology.

I’ve worked on launches including SOS Clarifying Liquid Patch, Eye Want Candy, Serve Chilled Cool Crush, and Good Day, Patchology’s six-product skincare collection. For each launch, my work can span everything from concept development and campaign toolkits to emails, paid social, organic content, website assets, PDPs, retailer graphics, and digital advertising. I also adapt campaigns across more than 17 retail partners, making sure the creative stays consistent while working within the needs of each platform.

Beyond day-to-day digital design, I’ve had the opportunity to take on a broader role in shaping campaigns from concept through execution. I regularly create and expand visual directions, develop paid media concepts, retouch and composite imagery, experiment with AI-generated environments, create light motion and video content, and build toolkits that guide how a campaign comes to life across channels. I’ve also designed retail signage, influencer mailers, and assets for partners including Sephora.