For Patchology’s Eye Want Candy limited-edition launch, I developed a playful yet elevated creative campaign designed to drive sell-through and seasonal buzz. My role spanned packaging and product design, product detail pages, photo direction, in-store displays, and a creative toolkit. The visual approach centered on scroll-stopping, candy-inspired imagery and a flirty yet premium tone that emphasized the product’s impulse-gift appeal while reinforcing brand recognition across every touchpoint