For Patchology’s Cool Crush launch, I developed creative for a campaign centered on reimagining classic depuffing rituals as a craveable, clinic-grade skincare experience. My role included AI image creation in Omi, email design, creative direction, in-store displays, and a creative toolkit, all designed to introduce the newest Serve Chilled™ innovation and spotlight its cooling, glow-boosting benefits.

The visual approach combined nostalgic references like cucumbers and cryotherapy with vibrant, high-contrast imagery and crushed, sensory textures that communicated performance at a glance. The result was a trend-forward campaign that positioned Cool Crush as a playful yet effective depuffing ritual—designed to help skin look instantly more sculpted, refreshed, and radiant.