For Patchology’s S.O.S. Clarifying Liquid Patch launch, I developed creative for a campaign designed to position the product as an effective, confidence-boosting solution for acne-prone skin. My role included email design, creative direction, photo direction, digital assets, and a custom mailer, all centered around the concept “Are you ready for your close-up?” The campaign highlighted S.O.S. as an invisible, serum-to-patch treatment that works seamlessly under makeup or on bare skin to calm breakouts, refine texture, and help fade the look of hyperpigmentation.

The visual and messaging approach framed S.O.S. as an undercover skincare hero—clear, fast-acting, and quietly effective. By pairing efficacy-led storytelling with a confident, empowering tone, the campaign reinforced the idea that blemish care can support not just clearer skin, but a stronger sense of self.