Owned the digital creative execution for the launch of Good Day by Patchology, a 6 product skincare routine formulated with molecular sunshine for a mood-boosting glow. I led the digital design and rollout of assets across email marketing, paid media, and organic social channels to supporting the brand's introduction to market. Throughout the campaign, paid media creative was strategically monitored and iterated based on performance trends and audience insights, allowing creative to continuously evolve and improve results


My personal favorite asset from the campaign was a hand-painted watercolor stop-motion GIF that brought the campaign to life in a playful, handcrafted way. Check it out here.