Owned the digital creative execution for the launch of Good Day by Patchology, leading the design and rollout of assets across email marketing, paid media, and organic social channels. From launch planning through optimization, I ensured a cohesive visual experience across every digital touchpoint while supporting the brand's introduction to market.

Key responsibilities included designing launch email communications, developing paid media creative, and creating supporting organic social content, including a hand-painted watercolor stop-motion GIF that brought the campaign to life in a playful, handcrafted way. Throughout the campaign, paid media creative was strategically monitored and iterated based on performance trends and audience insights, allowing creative to continuously evolve and improve results while maintaining a consistent brand identity.