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process video of tissue paper design


Minot is a sustainably sourced, clean-burning candle company inspired by nature. Based off the south shore of Massachusetts and female owned and operated. In the summer of 2021, Minot was rebranded by Janemade to attract its target customers. I contributed to Minot’s rebrand by analyzing Minot’s brief and creating a mood board that directs the visuals of Minot’s branding. After the rebrand, I created assets for the brand like a tissue paper design that eludes to the south shore and Minot’s lighthouse. I documented my process of creating Minot’s tissue paper in a short video shown above. I am continually assisting with Minot’s Instagram by scheduling brand images, designing content, and creating videos that promote the brand.


created while working for Janemade