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Designed multiple brand touch points for Dae, a desert-focused haircare company. Dae is sold in Sephora and on daehair.com with a focus on providing clean and nourishing hair care products that prioritize rituals, self-care, and community.

I designed social media graphics and story highlights to promote brand activities, products, and well-being while maintaining Dae’s desert aesthetic.

Continually helping with product development by visually modeling out product ideas provided by Dae’s team. I specifically pulled colors for Dae’s cactus fruit 3-in-1 styling cream in the beginning stage of the product development that reflected the desert, models were used to influence final color choice for the product.

created while working for Janemade | photos courtesy of Dae