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Anthropologie
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A set of four concept posters created for Anthropologie. Each poster features the Anthropologie logo with each season represented in the logo through a collage of pressed flowers and leaves. These posters are multi-functional and can be displayed in-store, posted on social media, and even used to create promotional material like a postcard. The seasonal aspect of the design allows it to be changed out to correspond with the appropriate season while still maintaining a consistent voice. I developed the saying “always in season” to promote the idea that Anthropologie is for women who don’t necessarily follow trends, but who use fashion to discover themselves. The saying also enforces the idea that Anthropologie’s clothing can be styled in creative ways that go beyond seasonal trends.